Polo Ralph Lauren denim continues to grow worldwide. U.S. brand will change and will split his next autumn-winter 2011/2012 collection in Denim & Supply Ralph for women and Polo Denim & Supply for men.
Polo Jeans line, launched in July 2009 at Bread & Butter fair, was originally distributed only in Europe and the Middle East. The success achieved in these markets led to Ralph Lauren`s decision to launch its new line of denim in the world, but focusing in particular on the U.S. market.
Until now, the American fashion house has confirmed a change in short-term strategy, but would be soon to reveal details about future projects. The only certainty is that the Polo Jeans brand does not appear in the list of participants to the next edition of Bread & Butter fair.
In November, the leading customers worldwide were invited to New York American brand, new denim collection preview. Ralph Denim brand new clothing will be offered in a price range that varies between 89 - 99 euros.
Source: http://it.fashionmag.com |
