Like many other luxury brands, Hugo Boss is in good shape. In the first quarter of 2011, the German company has achieved a turnover growth of 21%, over 539 million euros and a profit of 115.9 million euros (a 52% growth).
The activity was increased with 19%. The good news comes from the Old Continent, where orders have registered significant growth. Thus, in Europe / Middle East / Africa, sales climbed 14%, reaching a value of 352 million euros. In fact, all European countries have seen high demand: in France, sales rose 10% - 49 million euro; in Germany, 16% - accumulating 92 million euro; in Italy - 19%, 18 million euros. In America and Asia / Pacific, increases were 21% and 46%.
Hugo Boss has taken advantage of the economic situation, opening more stores, retail sales having better results than wholesale sales, while Hugo Boss site has brought higher sales by 38%, totaling 187 million euros.
After this good start of the year, the company`s management confirms its outlook for 2011 is to increase sales by at least 12% and 15% profit.
Source: http://it.fashionmag.com |
